Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.

• Search engine placements

• Number of incoming links

• Alexa ranking

• PR Rating online

• Website growth

• What others are saying

The reason why people do this is because, we are all looking for other great companies to tie into. Marketing online is about creating a network of advertising to come back to you. The more you put out there, the more you'll have coming in.

On another note, the quality of what you put out there is very important as well. You are more likely to have your advertising ad viewed by many people from a very popular website, rather than a newbie. This is why many of the top websites in the world offer advertising to the public. There is money to be made.

As an entrepreneur, you should always be looking for ways to connect your business with others online. This is a crucial step so many seem to neglect to do. Maybe you feel it isn't that important, or maybe you don't know how to start.

Connecting people online is more simple than you think. It comes down to finding other like minded people like yourself and combining your services or products together. For instance, let's say you sell "shoes online". Try finding "Shoe repair shops" that will work with you to bring both your visitors together.

So now that we know why it's important, let's also take a look at how you can get the better half of the pie every time...

You attract what you are:

Can't be more right when it comes to online. When someone is researching online to connect with others, there is no personal feel to it, it's simply information so we tend to go for the facts. Like I mentioned above, people are trying to measure your success. Why are they trying to do that? To determine whether or not you have made your website as successful as theirs. It's as simple as that. If you work hard and end up getting medium-to-good-success online, on the same note, you will attract websites that measure up to yours.

The beginners & players:

When starting out, you want to find websites within your field that have also just started. This way, you both can grow together. On the flip side, if you've been around for a while, getting other website's attention won't be too hard for you. People will either listen up real quick or not at all by the measure of your success online.

Sad Reality:

In some respects, this method of connectivity seems much like a rally for BMW's and another rally for NEON's. There is rarely something that fits in the middle. If you now have medium success online, it is still a little tough to make successful websites want to connect with you and the newer websites are now knocking on your door.

In Conclusion:

Keep plugging away at everything you are doing online. What you put out there will come back in equal amounts. - Law of the universe.

Hope this article helps you out!

Read more of Martin's articles online here: http://www.smartads.info/newsletter