Many investors are interested in revenues that a Corporation generates. Yet if you really are concerned with performance, you will look at only the earnings. If you are especially savvy you only care about winning or profit, cash flow and on-going customer base. Do not be dazzled or baffled. I only care about winning, which means customers lined up at the door with real money, low overheads, total efficiency, work ethic from management to line worker, no one is living on the fat.

A companys job is to make money, keep customers happy and spending and coming back until the end of time. When customer buying behavior changes so do we. It has to be that way, bullshit has to walk, read Warren Buffet essays, to get an idea of my thinking. Many investors and even financial journalists think a company with robust revenues are healthy, growing and a bucks up company. Yet, I have always believed in the term "Professional Parasites" Accountants, attorneys, etc. always trying to get us to believe some dump reality for some other mile marker. Look I am reality based and only care about winning, not any of the other. With all the BS forms, tax papers, audits and all the over abundance of data you might actually start to believe such crap, yet those are not real. If you are doing everything right, your numbers will be good, not need to fake it and shout about revenue from the tallest mountain. Many an executive will their numbers look just as they are suppose too, like everyone else's chicken scratch, thanks to some maneuvering by their accountants and lawyers. Do not get me wrong accountants are a necessary evil in the game of it all, but only because the game is messed up. I think I liked Rockefellers accounting best. I am so unimpressed with accountants I cannot tell you. These accountants walk around like Gods because of their elevation by government regulators and their perceived mandate via Sarbanes Oxley. Until someone is the best in the world at what they do, they do not have any business telling me how to run my company. So, if one runs their company solely for the accountants point of view or solely for the attorneys point of view they have added way too many factors for long term compromises between customers, shareholders and franchisees (in my company). More people should be thinking here.