It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit. There are many details online on how to go about it, on how to present something news worthy about your business in one or two pages.

It should be presented in an interesting manner for the audience you are aiming for. You must avoid technical jargon and sales lingo. You must prepare a report which is easy to understand and interesting too. Only then an editor or producer will be willing to publish your business story for free. Along with it you must also keep the clients interest alive by sending regular press releases.

There are some other ways also of getting free publicity which are equally effective.

Spreading the word, or what we call the word of mouth is a very cheap and effective method. You can also do it online by newsletters, online discounts or e-cards on your web site.

You can also make your products visible by distributing free samples and free service demonstrations-this also leads to word of mouth publicity. This method is especially very effective in case of new products.

Giving out awards, especially to someone distinguished in your field, and who also has connections in your industry is always very helpful in bringing your business into limelight.

You can follow the age old system of helping each other i.e. small dealers can agree with each other to display and advertise each others products on the web.

Another way of advertising your product is sending out free samples to the relevant people in the hope that they will use it in an appropriate manner and hope that the others will also start using it.

You may also start special groups, clubs, parties etc where you can invite and meet your potential clients and discuss your products with them.

You may also consider distributing your visiting cards and pamphlets at various fairs and other gatherings.

You may offer to speak /teach at relevant seminars and conferences and thus talk about your product.

You may enter into a partnership with other similar businessmen so that each one of you expose or promote each others business. A very healthy competitive environment may thus develop where each one tries to do his best.