I got an email today from Brad Callen. Whether you know who he is or not doesnt really matter; name-dropping isnt my style. Ive got better things to do. His email was about creating a new image, making that image sell, and promoting the image over the Internet. The purpose being to create a brand, market the brand, and promote it to sufficiency. His Brand "Coolest Guy on the Planet" works. If you look it up online, it's being promoted left and right with new contendants vying for the title.

Finding a title, promoting it, and building it to effective acceptance world wide isnt difficult with the Internet and current publication rates. It wasnt a far reach to figure out the next step and create the coolest woman on the planet image At the top of the heap looking out past the rest of the world and wondering why anyone would really want to sit there looking at bad hair partings seems the place everyone wants to be?

Now to be honest Brads anti-thesis to the world is managing to top all the search engine optimizers and acquire a title, while self-proclaiming his fame. Earning his right to that title was as simple as making his site first on the Search Engine when you search for Wall Tapestries plop right there he is, top of the heap, looking out on bad hair partings. I suppose its one step further up than delving into low hanging britches, but who really cares? When he points out that his ranking is also first for Coolest guy on the planet my piddly brain went to work and said, Folks who make that search will make one more and I can determine the results of their search. Because ultimately my purpose is to create Dynamic Content for the Internet while making a few bucks a day, sharing great wisdom, insights, and attributes all through the production of great content online.

So, while Brad Callen may well be the coolest guy on the planet, hes got the wrong body parts to fill the other side of that coin. Coolest Woman on the Internet must be female. Other titles, earned through the effectiveness of brand formation and development are available; what's your title goal? What label do you want to wear?

In Five simple steps, heres how the brand gets started:

1. Proclaimed the title with an irresistible smile.
2. Determined to match wits with the coolest guy on the planet.
3. Wrote this article and posted it to http://www.ezinearticles.com.
4. Developed a message worthy of being read with valuable insight to personal branding and marketing
5. Sent out an email and a few messages on some favorite sites inviting folks to view the Coolest Woman on the Planet with a link to blogs promoting the plan.

And thats how it all happened.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com